Go to Market Strategy

 

🚀 [Summary – The Mission] "Our objective was Deliver a go-to-market strategy for a breakthrough medical device. I worked with a dynamic team—senior account managers across Europe and high-level marketers. But our challenge became clear early on: the deliverable wasn’t well-defined."

🧭 [Challenge & Approach] "Together with the marketing lead, we created a cross-functional matrix to identify existing assets and gaps. To streamline work, I introduced clusters—grouping related tasks to reduce redundancy."

💡 [Lean Inception & Alignment] "One of the turning points was running a Lean Inception. It helped align our team, clarify purpose, and define key outcomes. This brought marketing’s ‘why’ into focus—different from my IT experience, where teams often rush to the ‘what.’"

🛠️ [Execution & Tools] "Weekly check-ins and Kanban boards kept us moving and transparent. We turned complexity into structure, one card at a time."

📚 [Lessons & Reflection] "What I learned? Great strategy needs strong sponsorship. Despite working with senior leaders, the departure of our sponsor stalled scalability. If I could go back, I’d engage one level higher from the start."

🎯 [Takeaway] "Whether in IT or marketing, true alignment begins with empathy and clarity. This project showed me how to build momentum—across teams, cultures, and business goals."

🙏 [Closing] "Thanks for watching. I’d love to connect with teams and organizations where strategic thinking and thoughtful leadership make a difference.