🚀 [Summary – The Mission] "Our objective was Deliver a go-to-market strategy for a breakthrough medical device. I worked with a dynamic team—senior account managers across Europe and high-level marketers. But our challenge became clear early on: the deliverable wasn’t well-defined." 🧭 [Challenge & Approach] "Together with the marketing lead, we created a cross-functional matrix to identify existing assets and gaps. To streamline work, I introduced clusters—grouping related tasks to reduce redundancy." 💡 [Lean Inception & Alignment] "One of the turning points was running a Lean Inception. It helped align our team, clarify purpose, and define key outcomes. This brought marketing’s ‘why’ into focus—different from my IT experience, where teams often rush to the ‘what.’" 🛠️ [Execution & Tools] "Weekly check-ins and Kanban boards kept us moving and transparent. We turned complexity into structure, one card at a time." 📚 [Less...